Paul Zane Pilzer: The New Wellness Revolution
Five years ago, in the first edition of The Wellness Revolution, economist Paul Zane Pilzer outlined an emerging $200 billion per year industry he called “wellness.” Today, that industry has grown to well over $500 billion per year, and it’s just getting started. The result has been the greatest entrepreneurial opportunities the world has ever seen. “The new wellness industry is creating millionaires”. That’s a statement you’ll be hearing a lot more in the coming years.
The Wellness Revolution shot to legendary status for the wellness industry overnight. It defined wellness as an industry—linking tens of thousands of doctors, nurses, nurse practitioners, every health professional imaginable, and every citizen together, toward one common goal. It showed scientists, fitness providers, businesspeople, food manufacturers, doctors, and others focused on disease prevention and anti-aging that they were part of a worldwide revolution—rather than merely just individuals alone in fighting for their cause.
While the first edition of Pilzer’s book was primarily focused on large $100 million wellness companies, his latest work The New Wellness Revolution addresses further the need for individual wellness entrepreneurs, health product distributors, and everyday people networking together. One chapter entitled “Direct Selling: How to Get Started” is directed toward those in one of the largest segments of the wellness industry, direct sales. Pilzer also outlines new trends, particularly the phenomenon of the current “sickness industry” food companies such as McDonald’s and Wal-Mart now making huge investments in fresh and organic foods and campaigns centered more on nutrition.
The New Wellness Revolution shows that even though millions of people have now embraced wellness in their everyday lives to a greater degree, the need for wellness has actually expanded due to declining health trends, particularly the rising obesity rate in the U.S. and other developed nations. Medical costs now exceed profits for most large employers, forcing some businesses to close their doors. Corporations around the world are beginning to recognize that wellness and prevention go hand-in-hand and are the only viable solutions to rising healthcare costs that threaten their very existence.